Abu Dhabi, U.A.E. – 13 October 2009 – Three days of thrilling adventures, exciting shows and loud revving came to a great end when Adrenaline Sports Live, presented by Rani, and Barbican Turbo; the hottest festival for customized cars and motorcycles in the Middle East, wrapped up in the Abu Dhabi National Exhibition Centre yesterday.  The festivals drew in crowds of over 26,000 over three days and featured many shows and attractions from international companies such as Rani, Barbican, Nautica and Marc Ecko watches.

Matt Tarrant, the show manager comments “Visitors to the show have had an incredible 3 days, our attendance has rocketed up from last year and we’ve had a fantastic response from everyone who has visited.  Bring on next year – we already have some major plans to take the events to the next step and to make them even more thrilling.”

The last day of the show witnessed the conclusion of many big competitions such as the Shangri La Qaryat Al Beri Dragon Boat championship which was organized by Siren Consulting, the Arab AM Skate champs, Dyno Shoot Out Engine Challenge to find the car with the most powerful engine, the Sound Off run by S.A.F.E. to find the best installed and loudest stereos and the Top 100 custom car competition, with the overall winner receiving a 5 star trip to Switzerland courtesy of Swiss International Airlines, Swiss Tourism and Zermatt Tourism.

On the Marine Front, Empros kept busy with queues of people signing up for try diving trials, while the RJ Performance Marine Wakeboarding competition reached a conclusion with Jeanne Mary Al Khalfan from Kuwait walking away with the Women’s league trophy and Fabiene Hermel from France winning the Men’s league competition. Rudi du Plessis, General Manager of RJ Performance Marine who organized the competition comments “Events such as this clearly demonstrate how unified and strong the wakeboard community is. There seems to be a strong appetite for professionally organized events and feedback has been phenomenally positive. We are certainly looking to launch a series of events with the support or our partners next year.”

Rani’s adrenaline activities included parkour shows, freestyle soccer, BMX and inline skate demos, a skate park and an in-door zipline which was open for the public. On the beach front, the all terrain sail kart known as the Zooter made an appearance and wowed the audience with its multi-terrain capabilities.

Other main attractions included drift demonstrations from the European Drifting Championships team – with a focus on educating visitors and local drifters about how to drift in a safe environment under controlled conditions and crazy drifting from Desert Rage buggies from the United Kingdom; an indoor ski slope designed for the show by Ski Dubai, a gaming zone featuring Electronic Arts’ recently released FIFA 10, Need for Speed SHIFT and The Beatles Rock Band, in addition to an air-soft arena hosting some of the best airsoft teams in the region.

Adrenaline Sports Fans are in for a treat this year during Adrenaline Sports Live, presented by Rani, as the world’s most adventurous brands make an appearance in the show.

Nautica Watches distributed by Ahmed Seddiqi & Sons in UAE have signed as silver sponsors for the water sports area and will be giving away valuable prizes to winners of the wakeboarding championships.  In addition to that, Empros will give water sports fans the chance to witness the daring stunts performed by a local Jet Ski stunt team during demonstrations in the water sports area, while Intex will offer visitors the chance to try scuba diving in their ready-built pool.

Lucky Winners to set course to the Masai Mara with Arabian Pacific

Local tourism and travel company Arabian Pacific, who will be taking part in this year’s Adrenaline Sports Live festival, presented by Rani, will be bringing something special to the three day event by teaming up with the Karen Blixen Camp to offer visitors the chance to win an all expenses paid safari to Kenya.

The lucky winner will embark on a three day safari at the Karen Blixen Camp in the Masai Mara, Kenya, with the prize including flights, full board, accommodation, and game drives for two people.  Arabian Pacific are participating in the adventure tourism zone at Adrenaline Sports Live, presented by Rani, which gives visitors the opportunity to book adventure tourism holidays, with an adrenaline sports aspect, directly at the festival.

"We were keen to support Adrenaline Sports Live, presented by Rani for a number of reasons, said Mark Reed, general manager, Arabian Pacific.

"We are a new travel company in the region so we felt it would be a perfect opportunity to raise our profile. We believe the type of visitor attracted to the show would also be interested in the products and services we offer. Adventure travel is a niche which can attract nearly everyone as each person has a different perception of what this is. People who participate in adrenaline sports will always travel to feed their passion for variety and for new challenges.

Shangri-La Hotel, Qaryat Al Beri, Abu Dhabi, Prepares For 2009 Abu Dhabi Dragon Boat Festival

Shangri-La Hotel, Qaryat Al Beri, Abu Dhabi, is pleased to be hosting the second Abu Dhabi Dragon Boat Festival on 9-10 October 2009, in association with the Adrenaline Sports Live Festival, presented by Rani.

As the main sponsor of the Dragon Boat Festival in 2008, Shangri-La Hotel, Abu Dhabi hosted corporate teams for training days at the hotel’s beach and entered two teams in to the competition. The hotel team’s hard work paid off when they walked away with the winning trophy. This year the hotel will host the festival on the 1km stretch of beach that overlooks Sheikh Zayed Grand Mosque.

Dragon Boating is a thrilling water sport full of adrenaline, sportsmanship, strategy and technique.  It is also a sport that is about positive team spirit, being healthy, making friends and having fun. Companies are encouraged to enter their corporate teams for this year’s festival early, due to the enormous popularity of this growing sport.

All-terrain sail kart to be unveiled for the first time in the region at Adrenaline Sports Live, presented by Rani, in Abu Dhabi in October

Land, sea, mountain, air, snow – it’s all at the Adrenaline Sports Live in Abu Dhabi, the Middle East’s only proven show dedicated entirely to adrenaline sports.

Adrenaline sports buffs are in for a treat at the upcoming Adrenaline Sports Live festival, presented by Rani, between 8-10 October in the Abu Dhabi National Exhibition Center (ADNEC) in Abu Dhabi.